“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
In the ever-evolving digital landscape, the impact of privacy laws on third-party cookies has become a focal point for businesses and organizations relying on web analytics to understand user behavior. As privacy concerns rise and regulations tighten, major players like Google Analytics are adapting to these changes, ushering in a new era with Google Analytics 4 (GA4). This transition signals...
You may have just read the first blog in this series, How to Hire an Agency: Insights from 17 Years of Agency Services for Associations. Now we’re ready to dive into the details of the best practices in hiring an agency to work with. We know this is a huge decision, and it isn’t one you should take lightly. After...
After close to two decades of working with associations, B2B brands and mission-based organizations, I’ve learned a few valuable lessons about how the relationship between client and agency is supposed to go. I’ve also learned that, like a lot of relationships, some are bound to go down in flames. Of course, that’s not what you want for your organization, which...
By now we are all used to visiting websites and interacting with cookie consent pop-ups. You likely just click on the “accept all” and move about your browsing…unless you’re a marketer and you know better! A cookie ID is the identifier that is included within most cookies when set on a user's browser. It is a unique ID that allows...
To stay relevant to members in 2024, associations need to adapt to the evolving landscape of technology, demographics, and societal changes. There have been seismic shifts in our culture over the last few years, and new opportunities abound for member engagement and growth. Here are seven strategies association leaders might consider for next year: 1. Embrace Technology Digital Transformation: Invest...