“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
On March 13, we “celebrated” the one year anniversary of the COVID-19 quarantine. We were sent home with our computers, tasks, and sobering truths about the pandemic. This new adventure was a little exciting at first – we got to work from home in our pajamas with our pets. But, over time, the line between work and home blurred, we...
OK, let’s talk memes. Raise your hand if you saw the Bernie Sanders meme all over the internet. I can’t actually see you, but I know in my heart that your hand is held high. Trust me, mine is, too. Now raise your hand if you actually used the meme on your social channels. Maybe you didn’t actually use the...
Back in July, I asked the question, “Did you pivot your event strategy?” Since then, I’ve used the word “pivot” about 10 dozen times, paced my living room floor pondering this new virtual event space, tripped over my cat in the process, and eventually landed on a new question: “How can your event create a different kind of revenue?” Not...
Recently, I had a shameful realization which confirmed, to my personal dismay, that even seasoned marketing professionals can lose touch with certain fundamentals. When I was in high school, I had the opportunity to take an IQ test, and when the administrator reported back on my number, my heart sank. Since I’m already airing some of my personal dirty laundry,...
At the end of the year, it’s a common practice to reflect on the past months as well as to look forward to where we want to go in the next year. Not only is it productive to do this in our personal and professional lives, it’s also important to be in tune with where our industries have been and...