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Fake Web Traffic

THE CURRENCY OF THE INTERNET Web traffic is defined as the amount of visitors and visits a website receives. Typically, the more visitors and visits a site receives, the more popular and more valuable the site will be—more visits, in theory, yield more conversions. However, in the age of digital marketing and internet trickery, traffic metrics are becoming less reliable...

SSL Certificate protects your website

What is an SSL Certificate and Does my Website Really Need One?

In today’s digital age, with “hacking” becoming a term that all generations are familiar with, security is paramount to your website's success. And one of the most common ways to protect your website is with an SSL Certificate.   WHAT IS AN SSL CERTIFICATE? An SSL (Secure Sockets Layer) Certificate provides secure, encrypted communications between a server and a client,...

Is your website ADA compliant?

Is Your Website ADA Compliant? Here’s What You Should Know.

Nowadays, it’s difficult to imagine life without the internet. We’re surrounded by mountains of web-connected devices. Want to find something? Simply pull out your phone and the world is “at your fingertips.” Unfortunately, it’s not that simple for everyone. Using the internet with a disability can be a frustrating process, especially when websites are not compliant with Americans with Disabilities...

When In Doubt, Add Glitter: Employee Spotlight on Maggie Hendrickson

In the timeless classic The Merchant of Venice, Shakespeare famously wrote, “All that glitters is not gold.” I’ve always considered those fairly solid words to live by as far as life advice pulled from a 400-year-old play is concerned. But then again, when Shakespeare penned those words, I doubt he’d ever met anyone like Maggie. Because Bill, let me tell...

24 CARAt Gold: Employee Spotlight on Cara Tudor

I tend to agree with Cara Tudor when she says that there are some fantastic people working at Willow Marketing. And as the next shrub to get the employee spotlight treatment, she’s no exception. Her dance moves are that of legend, her delicious and routine rice bowl creations are nothing short of mouth-watering, and, as many colleagues have described, her...