As 2023 comes to an end, we’re reflecting on some of the fantastic projects we’ve had a chance to work on and are excited to share a few of our favorites with you. We asked our creative team to pick some their most memorable projects they’ve worked on, the list was long but these stood out for us.
HealthNet Indianapolis
Earlier this year we were tasked with creating a series of video ads that encouraged the Indianapolis community to consider getting their latest vaccines to fight COVID-19. We came up with several ideas, but the one that stood out to us and to the client was imagining COVID-19 as an unwanted houseguest, the one who has no boundaries, wrecking people’s plans and routines. We took this central idea and developed a series of lighthearted video spots to fuel an omnichannel media plan.
For this campaign we created a few scenarios that we’ve all been in; the guest who doesn’t take off their dirty shoes, the one who eats the last of the cereal, and the one who’s a bit too aggressive while playing family games. We hired some great talent to play the family and of course, COVID man. They brought our vision from paper to life. The whole team did a great job.
VITRA Logo – CORE Redevelopment
One of Indy’s more uniquely located apartment buildings, attached directly to the Keystone at the Crossing Fashion Mall, underwent a major transformation led by the team at Core Redevelopment. Their ask from us? A name and brand identity package that would communicate their new vision for the property. We worked with the interior designers, Blackline Studio, and property management partners, PRAXM, alongside Core to make sure our work was emblematic of this new direction. After exploring several naming ideas, we landed on VITRA, which was inspired by the latin word for “glass.” Glass is a major feature of the exterior of the building and the V and A letterforms mirror the sharp geometry of the building. Along with being adjacent to Indy’s fashion and dining scene, these became major influences in the direction of the brand identity. We’re so proud of how this project turned out.
Certified Burn Registered Nurse Video – Board of Certification for Emergency Nursing
This year we’ve had the opportunity to create many video projects for our clients. Some of our favorites are the stories we’ve helped tell for BCEN (Board of Certification for Emergency Nursing). They started a first-of-its-kind certification program for registered nurses who specialize in the treatment of burn patients. We spent the day interviewing and capturing board members and experts in their field, as they literally wrote the book on the certification process.
This video project aimed to bring attention to this new certification to all current and prospective certified burn registered nurses (CBRNs). Since launching the certification earlier this year, over 150 people have applied for the certification exam.
OAH Website Development – Organization of American Historians
As you can imagine with an organization that is dedicated to history, that means a lot of content. Reimagining how to organize this data for OAH (Organization of American Historians) meant making something beautiful but most importantly designing an experience where their membership could easily access the information they were looking for.
We took inventory of their current content and got to work with the best way to organize it. For an organization with a lot of data, there had to be a way to navigate all that information. We developed their new user interface (UI) by studying how their current users used the site and saw ways we could make improvements to the overall user experience (UX).
We often take web projects from start to finish with our own development team, but for this project we worked with OAH’s very own in-house dev team. It was a great collaboration where we were able to execute all the ideas and designs people on both teams dreamt up.
The website launched in August, and the feedback from members has been extremely positive. They’re able to find what they’re looking for quickly and are engaging deeper on the site. We’re excited to see the growth that this website will bring for the organization.
Here’s to next year
Our success is all thanks to our exceptional team and the incredible clients who trust us with their brands. As we gear up for the upcoming year, we can’t contain our excitement for new projects on the horizon.
If you’re curious about our latest endeavors or want to discover how we can elevate your brand, don’t hesitate to contact us. We’re looking forward to helping share your unique story.
