The Inside Job

4 ways to hone and improve your internal marketing and communications By now, we hope anyone reading this blog understands the importance of effective marketing and communications to your business (if not, give us a call, ASAP!). However, there’s still one key area companies sometimes overlook when it comes to creating a marketing strategy: internal communications. You might not be...

email testing

The ABCs of A/B Testing

In my last job, I spent most of my days talking about email. Discussions about strategy and execution for Welcome Campaigns, Win-backs, Newsletters… you name it. A topic that came up frequently, no matter the type of email campaign, was A/B testing. In fact, clients’ interest in A/B testing was sometimes so high, the question of “What should we be...

Pitching for People

How recruitment marketing is changing the way we hire and retain talent. Back in the olden days, job hunting required the newspaper classifieds and a Sharpie. Today, talent acquisition has become big business, with companies offering everything from childcare to grownup-sized playgrounds to entice top prospects. Many companies are now finding that sending their HR departments out to job fairs,...

The best email philosophy: What’s good for them is good for you

I’ve got a professional history with email. Which means I've got a history of seeing people roll their eyes when I talk about it. Email gets a bad rap because companies aren’t doing enough to ensure their content is useful and interesting to the subscriber. Companies can easily go overboard, blinded by the cost-effectiveness of email, and start to send...

New to the job? Spend your first 30 days making coffee.

In most instances, I think people consider a new employee’s first 30 days a time to learn. A time to absorb as much new information about processes, job duties, and new coworkers as possible. I’d agree with that perspective BUT offer an additional point of view… that the first 90 days is also one of your most significant opportunities to...