“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
Recently, I had a shameful realization which confirmed, to my personal dismay, that even seasoned marketing professionals can lose touch with certain fundamentals. When I was in high school, I had the opportunity to take an IQ test, and when the administrator reported back on my number, my heart sank. Since I’m already airing some of my personal dirty laundry,...
At the end of the year, it’s a common practice to reflect on the past months as well as to look forward to where we want to go in the next year. Not only is it productive to do this in our personal and professional lives, it’s also important to be in tune with where our industries have been and...
Branding or rebranding an organization is always a challenge in itself. You have to choose one name, one mark, one color palette, one tone, and one voice to represent who you are and everything you do. Whew -- that’s a lot of pressure! It becomes even more difficult when your organization serves vastly different audiences or offers a variety of...
About two months ago, while building a scope of work for a project, a client asked why they needed in-depth interviews with their customers as part of the research deliverables. “We have a pretty clear vision for how our website needs to be updated. We have great relationships with our members so they send us feedback, and we’ve got years...
In 2009, Simon Sinek wrote his acclaimed bestseller “Start With Why,” and if you’re late to the party and haven’t read it yet, the premise is exactly what it sounds like: Before you start anything, identify your "why." For most of us, 2009 was defined by the debut of Modern Family, the song, “I Got A Feeling” by the Black...