We asked our Leadership Team to share the top trending topics that are on their mind as we move into the new year. Here's what they had to say: BRAD Voice Search. "Hey, Alexa!" It's predicted that by 2020 over half of all searches will be done via voice. Stay tuned for our blog post on this topic in...
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Posts by Kim Jones
“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
Meet Veronica Salsbery, our Controller
There’s only one thing Veronica Salsbery loves more than numbers, and that’s family. Which is really saying something, because her affinity for pristine balance sheets and business reports exceeds even what you’d typically expect from a controller. It also explains why she fits in so well at Willow. “It’s a family atmosphere,” explains Veronica. “The people here at Willow truly...
How to Tackle a Project in 12 Short Months Without Losing Your Mind
Specifically, your trade show booth. But also my old house. Last year I decided to take on a project that has since led me to question my sanity. I bought an 80-year-old house. Eight. Zero. If she were a Golden Girl, I’d call her Rose. She’s sweet, but she’s got a lot of quirks. When I got her, she needed...
Create a cohesive brand experience | An activity to get you thinking
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” — Maya Angelou A brand isn't just a thing, it's also a feeling. A feeling you build over time with each interaction your clients and customers have with your organization. So it's important to be mindful in curating this experience across...
Recruitment Marketing: What the Experts Say
Last month, Willow hosted our first Better U panel focused on a challenge we hear from just about every client in every industry or region: how to recruit best fit, ideal team player employees who stay and grow with the organization. Our panelists, Aman Brar, Chuck Haberman, Heather Haas and Seth Morales, all shared perspectives on the state of employment...