“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
Google Analytics 4 (or GA4) is the latest version of the Google Analytics platform. This powerful tool allows users to track and analyze website traffic and usage in order to gain valuable insights into customer behavior and preferences. To help you make the most of this powerful tool, here are the top ten things you should know about Google Analytics...
2022 Association Communications Trends To Help You Better Connect With Members I recently had the opportunity to present at the Association Forum SIG Summit on how we can better connect with our members. When it comes to this topic, there will always be something new and exciting to talk about. Member expectations, communication trends, and tools are all changing rapidly,...
A whole heck of a lot has changed for every company since March 2020. You likely had to adjust your staffing structures, work environments, flexibility with employees, product and service offerings, technology - really everything from A to Z. But have you evolved your brand over the past 2 years? Does the brand you had before COVID-19 still resonate with...
The world of paid media is quickly evolving to keep up with all of the new media opportunities available to consumers - streaming services, new social media platforms, retargeting, geotargeting, voice search. Along with these new advertising mediums, there is also a new way to go about placing media - programmatic. So what is programmatic advertising? Programmatic ad buying is...
Branding can be an overwhelming process – but it's even more challenging when it feels like you and your creative team aren’t even speaking the same language! From RGB, to CMYK, to PMS, discussions about color systems can sound a bit like alphabet soup. To help, we’ve created a simple guide to shed light on all the most important terms,...