“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
Branding or rebranding an organization is always a challenge in itself. You have to choose one name, one mark, one color palette, one tone, and one voice to represent who you are and everything you do. Whew -- that’s a lot of pressure! It becomes even more difficult when your organization serves vastly different audiences or offers a variety of...
About two months ago, while building a scope of work for a project, a client asked why they needed in-depth interviews with their customers as part of the research deliverables. “We have a pretty clear vision for how our website needs to be updated. We have great relationships with our members so they send us feedback, and we’ve got years...
In 2009, Simon Sinek wrote his acclaimed bestseller “Start With Why,” and if you’re late to the party and haven’t read it yet, the premise is exactly what it sounds like: Before you start anything, identify your "why." For most of us, 2009 was defined by the debut of Modern Family, the song, “I Got A Feeling” by the Black...
I attended EDGE X 2020 this year and felt like I had left with more questions than answers. I believe one reason for this is that my favorite speaker, Jo Saxton, spent most of her talk asking them. There is power in asking questions. They bring us to a halt. They make us pause and think. They make us slow...
"He’s AFK." "Pink is Sus." "He’s such a n00b." "I’m lagging so bad!" "GG!" Are you picking up what I’m putting down? If so, you’re probably a fellow “gamer” … or live with one! I have the benefit of living with a 12-year old son who has introduced me to the incredible world of gaming. And I must admit, I’m...