Association Executives Roundup Think about your inbox right now. How many of the (fill in the blank with a ridiculous number) unread emails contain newsletters, blog posts, or links to articles and publications you’re still hoping to find time to read? Like most of us, you’re probably looking for ideas, inspiration, or information that will make you (or the people...
“If this doesn’t work out, I’ll have to go get a real job to support my family. Maybe sacking groceries.” We’re celebrating a big birthday this week at Willow; in fact, we’ll be celebrating all year long. But we wanted to take time out for a little reflection before we blow out the candles, and who better to ask to...
In our last post, Mandy shared how Willow Marketing’s new visual brand identity took shape. But as any branding agency will tell you, there are two parts of any brand—the visual and the verbal. Like a hammer and a nail, it’s hard to get the job done if one is missing. The visual brand can be like a pretty face—nice...
Beginning with a brand archetype to understand how your message resonates with customers on a deep subconscious level is the most helpful way to begin creating visual tone. It sounds a little heady, and it kinda is, but here’s an easy way to think about it. A long time ago, psychologist Carl Jung believed that the reason some characters...
We think a brand is a promise. And the craft that brings that promise forth effectively and transformatively is multilayered. I get asked a lot about our branding process and talking about what we do for our partners is language I use every day. But this year, when we turned the tables on ourselves, I gained a whole new perspective....