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Are you registered to vote? In our wacky world of politics it’s important for everyone to make sure their voice is heard. And even more so today, with the bizarreness of everything from Kanye to Kavenaugh, we see a public push for people to vote. Rohit Bhargava wrote in his book “Non-Obvious 2018 Edition: How To Predict Trends And Win The...
Marketers discuss the future of smart data collection and interpretation Sometimes you just want a Diet Coke. Sure, it’s made with artificial sweetener, but it’s still a soda. Plus, you can enjoy it guilt-free. In the same way, advances in AI marketing trends may be artificial, but they’re no less effective. You’ve already heard me introduce some ideas about...
What your brand architecture means for your business Ever gone house hunting? If so, you may have been asked by a realtor about your style preferences. Mid-century ranch? Colonial two-story? Cape Cod or bungalow? Whatever your taste, the architecture of a house is what speaks to you. It tells you how the house is built and what you can expect...
How to manage and market your online reputation for better consumer relationships Joan Jett didn’t give a &$%# about her bad reputation, but those of us in the business world don’t have the same luxury. Our reputation can draw customers in… or turn them off before we’ve even had a chance to prove ourselves. Our online reputation is...
Reaching your audience in the post-truth era of alternative facts One of my favorite marketing soothsayers is Rohit Barghava, a former Ogilvy exec-turned-bestselling-author, whose annual books on the latest marketing trends are consumed by more than a million readers. Each year, Rohit compiles a list of trends that he curates over the course of the year, based on a number...
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