In a world where consumers are bombarded with a barrage of advertisements and marketing campaigns, what separates one brand from the other? How can brands connect with audiences on a deeper, more emotional level? The answer lies in the power of storytelling. Storytelling relies on building a narrative, allowing the audience to activate their whole brain. Using video, voice and...
Strategic marketing is no longer a luxury for associations. It’s a necessity. For associations looking to enhance their brand to increase affinity, improve their marketing efforts to attract new members, or revamp their digital presence to build credibility, partnering with a marketing agency can be a game-changer. Below are some examples of how collaborative agency partnerships can benefit your association....
As the holidays quickly approach, we likely find ourselves thinking about traditions, a blend of the old and the new. Sharing favorite seasonal practices with those who look forward to them every year, and oftentimes in the process, establishing new rituals, too. Marketers take a similar approach in their efforts to secure their share of consumers’ holiday shopping dollars by...
2022 Association Communications Trends To Help You Better Connect With Members I recently had the opportunity to present at the Association Forum SIG Summit on how we can better connect with our members. When it comes to this topic, there will always be something new and exciting to talk about. Member expectations, communication trends, and tools are all changing rapidly,...
A whole heck of a lot has changed for every company since March 2020. You likely had to adjust your staffing structures, work environments, flexibility with employees, product and service offerings, technology - really everything from A to Z. But have you evolved your brand over the past 2 years? Does the brand you had before COVID-19 still resonate with...