In today’s digital age, with “hacking” becoming a term that all generations are familiar with, security is paramount to your website's success. And one of the most common ways to protect your website is with an SSL Certificate. WHAT IS AN SSL CERTIFICATE? An SSL (Secure Sockets Layer) Certificate provides secure, encrypted communications between a server and a client,...
Nowadays, it’s difficult to imagine life without the internet. We’re surrounded by mountains of web-connected devices. Want to find something? Simply pull out your phone and the world is “at your fingertips.” Unfortunately, it’s not that simple for everyone. Using the internet with a disability can be a frustrating process, especially when websites are not compliant with Americans with Disabilities...
Analytics & Taking Your Website to the Next Level When you’re starting a business or organization, building a website is one of the most important (and exciting!) first steps. But once you have your site up and running… what then? How do you make this investment actually work for you and become an effective tool? There are a lot of...
Email marketing has been around for a while and it's evolved quite a bit from its humble batch and blast beginnings. Take for example the need for and creation of the CAN-SPAM Act, to protect consumers and provide critical guidelines for marketers to adhere to when developing campaigns. Now, with the mass adoption of wearable technology, smartphones, and tablets, the...
Changing Your Name? Make Sure You’re Preserving Your Search Traffic When reviewing Analytics, we consistently find that brand name searches are the most common way people find our clients online. That makes changing your name a scary prospect, even when you know it’s the best decision for your business or organization. Will people know who you are, and will they...