Web Wizards By Katie Yackey When you have a dedicated team, things get done. Sometimes, it takes a little magic (or, as we call it, hard work). But within seven days, Willow’s own web wizards cast their spells to launch four brand new websites. From the design to the functionality of the site, each has been specially developed to...
Digital
Marketing Insights and Information You Can Use
Seven SEO Basics Your Tech Team Should Know
At Willow, we do a lot of SEO audits, where we review sites for search engine best practices and help our clients increase organic traffic to their site. In the process, we often see the same technical oversights or issues over and over again. Whether we’re working with a big site or small, a retail site or a nonprofit association....
I’m an Association—why Should I Worry About SEO?
Working with member-based organizations and trade associations is one of our specialties—and we love helping these groups spread their message. But we find many associations ignore one of the most powerful and cost-effective marketing tools out there: organic search. Improving traffic from search engines might seem unnecessary when your members already know your name. The truth is, people use Google,...
SEO Best Practices for Associations
As a marketing agency that offers digital marketing expertise, we work with many trade associations and member organizations on their search engine optimization (SEO). Goals for these groups are often quite different from more retail-focused businesses—but does that mean their SEO needs to be handled differently? The short answer is no; the basic tenets of SEO (which we’ve begun to...
7 Steps for Writing Your Best Blog Post Ever
Get ahead of your next blog post with these practical steps to help you keep the focus on the reader, flesh out what’s important, and knock your next post out of the park. 1. START WITH A GOAL, NOT A TOPIC There are too many ways to get off-topic when you start broad. Instead, decide up front what it...