Strategic marketing is no longer a luxury for associations. It’s a necessity. For associations looking to enhance their brand to increase affinity, improve their marketing efforts to attract new members, or revamp their digital presence to build credibility, partnering with a marketing agency can be a game-changer. Below are some examples of how collaborative agency partnerships can benefit your association....
To stay relevant to members in 2024, associations need to adapt to the evolving landscape of technology, demographics, and societal changes. There have been seismic shifts in our culture over the last few years, and new opportunities abound for member engagement and growth. Here are seven strategies association leaders might consider for next year: 1. Embrace Technology Digital Transformation: Invest...
2022 Association Communications Trends To Help You Better Connect With Members I recently had the opportunity to present at the Association Forum SIG Summit on how we can better connect with our members. When it comes to this topic, there will always be something new and exciting to talk about. Member expectations, communication trends, and tools are all changing rapidly,...
As marketers, we’re always trying to learn more about our target audiences. Who are they? Where do they live? How do they learn about the products or services they need? What articles on our website do they download? How long do they stay on a webpage before making a purchase? The questions we can ask and insights we can gather...
What effect has the COVID-19 pandemic had on association events? In this December's Pulse Poll, we asked association members to reflect on their experience with in-person events pre-pandemic and the value they bring to an association's membership. December Pulse Poll Questions and Results How many live or in-person events held by your association (conventions, conferences, seminars, networking events, etc.) have...