A lesson in not counting your race cars before the engine starts. I’m a huge racing fan. Growing up, Memorial Day weekend was always celebrated by watching the Indianapolis 500. As an adult, I’ve only missed the “Greatest Spectacle in Racing” once and it’s because I was 39 weeks pregnant. Anyways, my love for motorsports rarely intersects with my interest...
Reaching your audience in the post-truth era of alternative facts One of my favorite marketing soothsayers is Rohit Barghava, a former Ogilvy exec-turned-bestselling-author, whose annual books on the latest marketing trends are consumed by more than a million readers. Each year, Rohit compiles a list of trends that he curates over the course of the year, based on a number...
We’ve all been there. You have a question so you take to search or social media to find the answer. Remind me, what did we do before Google when someone asked, “How much does a baby elephant weigh?” From Google and Yahoo to Facebook and Twitter, the way we find and exchange information has changed dramatically—even in the past decade....
5 Ways Artificial Intelligence is Going to Impact Your Business Will 2018 be the Year of the Robot Revolution? As owner and CEO of Willow Marketing, I do my best to stay on top of the latest industry trends. In our increasingly fast-paced, tech-evolving-at-the-speed-of-light society, that’s not always an easy task. One thing is becoming increasingly clear: today’s evolving...
It seems so easy that first time you sit down in front of your computer. I mean, how hard can it be? A quick blog post here, a newsroom item there, an infographic, a video, an ebook… oh, and another blog post, then another. Before you know it, that “side project” you started to increase the amount of indexable keywords...