What's the foundation of a strong relationship? If you were to ask someone at Willow, they would tell you it's open, honest, transparent communication—the willingness to be vulnerable and—you guessed it—to share in order to build trust. If you think about it, these principles resonate within business. The commodities of trust and feedback translate directly into how products, services and...
Strategy
Marketing Insights and Information You Can Use
Public Relations: The Red Headed Stepchild (You Secretly Love the Most)
I often think of marketing as a huge umbrella that encompasses everything from customer acquisition, to customer retention and loyalty. Under that umbrella are elements of a broader, overarching strategy that include creative design, copywriting, event planning, website and email campaign development, and so on. However, there’s one piece of the marketing puzzle that is often left out. Maybe it’s...
A Page Out Of The Target Audience Playbook
Understanding your audience—it’s a fundamental pillar of marketing and advertising. It’s also really helpful in, well… life. In order to influence others, you must understand them. Who are they? What’s important to them? What do they believe in? What motivates them? As a coach for a 7th and 8th-grade girls volleyball team, my audience was admittedly new to me. But,...