If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...
Strategy
Marketing Insights and Information You Can Use
What we love about Gen Z: An Infographic
Gen Z is quickly grabbing the attention of marketers - How do we recruit them? How do we get them to buy our product? How can we gain their influence on the purchase decisions of their parents? This generation has grown up with technology at their fingertips, is accustomed to immediate gratification, and is already communicating with people all across...
What we’re planning for in 2019
We asked our Leadership Team to share the top trending topics that are on their mind as we move into the new year. Here's what they had to say: BRAD Voice Search. "Hey, Alexa!" It's predicted that by 2020 over half of all searches will be done via voice. Stay tuned for our blog post on this topic in...
How to Tackle a Project in 12 Short Months Without Losing Your Mind
Specifically, your trade show booth. But also my old house. Last year I decided to take on a project that has since led me to question my sanity. I bought an 80-year-old house. Eight. Zero. If she were a Golden Girl, I’d call her Rose. She’s sweet, but she’s got a lot of quirks. When I got her, she needed...
Recruitment Marketing: What the Experts Say
Last month, Willow hosted our first Better U panel focused on a challenge we hear from just about every client in every industry or region: how to recruit best fit, ideal team player employees who stay and grow with the organization. Our panelists, Aman Brar, Chuck Haberman, Heather Haas and Seth Morales, all shared perspectives on the state of employment...