About two months ago, while building a scope of work for a project, a client asked why they needed in-depth interviews with their customers as part of the research deliverables. “We have a pretty clear vision for how our website needs to be updated. We have great relationships with our members so they send us feedback, and we’ve got years...
In 2009, Simon Sinek wrote his acclaimed bestseller “Start With Why,” and if you’re late to the party and haven’t read it yet, the premise is exactly what it sounds like: Before you start anything, identify your "why." For most of us, 2009 was defined by the debut of Modern Family, the song, “I Got A Feeling” by the Black...
Digital accessibility isn’t just good business in 2020 -- in many cases, it’s the law. The Americans with Disabilities Act (ADA) requires certain organizations to make accommodations for people with disabilities. This means web content must be accessible to the visually impaired, deaf users, and those who must navigate by voice, screen readers, or other assistive technologies. Maintaining an ADA-compliant...
I attended EDGE X 2020 this year and felt like I had left with more questions than answers. I believe one reason for this is that my favorite speaker, Jo Saxton, spent most of her talk asking them. There is power in asking questions. They bring us to a halt. They make us pause and think. They make us slow...
The power of hobbies to impact our performance and long-term health. 2020 has been a year of constant change, and with that, constant stress and strain. The importance of mental health and staying inspired has taken on new meaning during this global pandemic, and everyone has dealt with the strain in different ways. But the challenge of staying inspired and...