Raise your cactus shaped glass and celebrate Cinco de Mayo with me! I love to celebrate. I celebrate my birthday the whole month. I celebrate the summer solstice with yoga. I celebrate the date I rescued my dog with a doggie cake. I love to celebrate. I think we should celebrate a job well done too! Earlier this week...
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Marketing Insights and Information You Can Use
Filling In The Blank (Page)
The only thing worse than a blank page is the same blank page two hours later. If you’ve ever been assigned a blog post or put in charge of social media accounts at work, then you know what I’m talking about. And if this is your full-time job than you have my utmost respect. So what are you supposed to do...
A Lesson In Creativity
People are always searching for the secret formula for creativity, but the truth is... There isn't one. As Willow Marketing's Director of Strategy, Mandy Haskett, once said, “Saying ‘creative people’ is redundant. Everyone is creative.” I believe this to be true. We are all naturally wired with it. Sometimes we just don’t recognize creativity when we see it. Creativity is more than just...
Meet the Dogs of Willow
I’m a college student, which means any time I see a dog, it’s a big deal. Us college students love dogs. Petting a dog and maybe a lick or two puts us in a good mood for days… probably something about missing our own dogs? I don’t know, I just know dogs are the bees knees. Plus, I’m a Butler...
SEO Tips To Focus Your Website’s Priorities for Users
Association websites tend to have an abundance of content (win!), but difficulty organizing, prioritizing, and scaling it. Conversions (i.e. people finding you and becoming a member) don't typically happen online, nor do you want them to. You also face the challenge of engaging with members that span multiple demographics, locations, interests, and ties to your organization. Harnessing the principles of...