When thinking about the operations of an agency, I can't help but think about how it (eerily) mirrors my morning ritual/routine to get my two little ones out the door. Both require a thoughtful plan of attack, a defined process, teamwork, ample patience and the ability to deviate from the pre-defined plan of attack when variables (and there will...
Personality
Marketing Insights and Information You Can Use
Party Planning: One Event at a Time
At Willow, well, just like anyone else, we like to have fun. And we’ll use any excuse to celebrate Margarita day? Yes, please! It’s Wednesday, why not make it Waffle Wednesday? National Pancake Day? That’s a no-brainer. And when it comes to weddings and babies around the office, Maggie and I have become the queens of surprise party planning. But...
If These Things Around Willow Could Talk Around Willow…
By nature, my role at Willow is extremely internal. That’s why I’m always around– lurking in doorways, jumping in conversations from the room next door, and answering Gchats before people even realize they hit “send.” I see a lot. But I don’t see everything. Take it from the office objects that have endured it all. If only these things could...
Willow Marketing By The Numbers
Awhile back we did an office survey among all Willow team members covering a smorgasbord of topics—from how many shrubs are not from Indiana to settling the oxford comma debate once and for all. Here are results:
All Of The Things: Employee Spotlight on Sue Richardson
It’s 9:01 AM. The customary Willow morning meeting is about to begin. Willow team members trickle in, finding a seat near the coffee bar to share the who, what, when, where and whys of their upcoming day. 9:03 AM. The meeting begins with the first person outlining their day. But as each member of the team describes their day’s particulars,...