You’ve likely heard the adage “content is king (or queen)” from your marketing team, and it’s true. Content has the ruling power to connect and engage your audience in meaningful ways. Content creation doesn’t discriminate — no matter your company size, industry, or marketing strategy, your customers or members likely expect you to tell stories through photos, videos, images, and...
On March 13, we “celebrated” the one year anniversary of the COVID-19 quarantine. We were sent home with our computers, tasks, and sobering truths about the pandemic. This new adventure was a little exciting at first – we got to work from home in our pajamas with our pets. But, over time, the line between work and home blurred, we...
In the past year, COVID-19 has cancelled lots of things. But at the same time, many other things have been revived – like QR codes. QR codes – short for quick response codes – became popular back in the mid-90s, allowing brands a way to direct customers to more information about a product, event, or service using a special barcode....
“C” is for “cookie”... but “C” is also for “crime.” And this particular game of “CLUE” is a lot trickier to solve. No weapons, no bodies… just the premeditated murder of the third-party cookie. There are suspects, to be sure: Mr. Google. Madame Safari. Professor Chrome. And Ms. Firefox, to name a few. Each with motive and opportunity to off...
Think back to last March for a moment. How many of us had campaigns that had to be changed for one reason or another? Maybe the imagery needed to be tweaked to add mask-wearing figures, or perhaps the visual of a crowded bar felt a little tone deaf all of a sudden? The fact is, COVID-19 has changed the world...