Recently, I had a shameful realization which confirmed, to my personal dismay, that even seasoned marketing professionals can lose touch with certain fundamentals. When I was in high school, I had the opportunity to take an IQ test, and when the administrator reported back on my number, my heart sank. Since I’m already airing some of my personal dirty laundry,...
At the end of the year, it’s a common practice to reflect on the past months as well as to look forward to where we want to go in the next year. Not only is it productive to do this in our personal and professional lives, it’s also important to be in tune with where our industries have been and...
As 2020 grinds to a close, many of us are breathing a sigh of relief, ready to leave such a difficult year in the rearview mirror. At the same time, there’s also a feeling of excitement about new possibilities, and the promise of a much brighter 2021 right around the corner. Whether it’s travel, new creative endeavors, or growing business...
Our first Pulse Poll revealed interesting insights on the ways members view associations in the midst of the pandemic – specifically regarding work/life balance and how associations are meeting their members' needs at home. November Pulse Poll Questions and Results On a scale of 0-10, please rate the state of your work/life balance. 5.4 The average response of 5.4 indicates...
Branding or rebranding an organization is always a challenge in itself. You have to choose one name, one mark, one color palette, one tone, and one voice to represent who you are and everything you do. Whew -- that’s a lot of pressure! It becomes even more difficult when your organization serves vastly different audiences or offers a variety of...