Has your organization made real change in the push for racial equity? Taking a good, hard look at your brand dimensions. 2020 has been the most challenging year I have faced as a leader at Willow. As a new partner in the agency, my resilience, energy, compassion, empathy and morals have all been tested like never before. Just when I...
What is the Hub and Spoke Content Strategy? The hub and spoke model is one you’re probably already using whether you realize it or not. The strategy goes like this: Know Your Audience First, you have to take into account your audience and their customer journey. What content will they find value in? Once you’ve got this part nailed down,...
The COVID-19 pandemic has changed life for almost everyone in our country, if not the world. Here at Willow, we are all working remotely to help prevent the spread of the virus, and that is a change for our team! We’re all experiencing a wide range of emotions over the changes and the uncertainty that is ahead of us. But...
There’s a saying in client service that the “insignificant is significant.” At its core, this means that the smallest details of your relationships and interactions should be treated with care. There are little details in everything we do that can have a significant impact on perception. As we engage more frequently in virtual communications, here are five Zoom best practices to...
Does your website receive a large amount of traffic from your own employees? One of the most common filters that we apply to our clients Google Analytics accounts is an IP filter for office locations. Although employees may be a primary user of your site, it is likely that you are still primarily interested in your site's performance for external...