Content Quick Check We live in an age of content overload. Every day we are getting absolutely bombarded by more information than our brains can handle, and it’s becoming increasingly harder for information to stand out, and to stick (despite this truth, every word of the Jonas Brothers’ newest single has managed to take permanent residency in my head). While...
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Marketing Insights and Information You Can Use
Willow News: Meet Our Growing Client Service Team
Willow expands its Client Service team We recently made two new hires in our Client Service team following the promotion of Senior Account Manager Leslie Lewis to Director of Client Service. Leslie has been instrumental in the ongoing growth and development of our team and, as a result of those efforts, we are celebrating the addition of Stephanie Michael and...
How Google is Combating Fake News
Have you searched for information or news online and come across search results which were misleading, questionable or even offensive? Chances are, it happens more than we even realize. For every solid, factual article published today, there seem to be three “fake news” stories that appear around it. It’s become increasingly difficult to discern what’s true, what’s an opinion and...
The Netflix Effect: How Media Streaming Has Changed Content Marketing
What did we do before Netflix? I have a vague recollection of renting or buying DVDs and, before that, VHS tapes. My viewing habits stayed relatively the same for years. Maybe decades. I enjoyed comedies, action flicks, and the occasional drama. I’m not one for the movie theater, so most Oscar-winning performances were watched months after their premiers thanks to...
Speaking the Native Tongue: Social Media Marketing as a Digital Native
Hi, my name is Lizzie and I’m from Myspace. I lived there happily for a few years and then moved to Facebook. New opportunities drove me to Instagram. I go to LinkedIn during the day and reside on Twitter at night, Snapchatting along the way. I am what is known as a “digital native”. And I’m fully aware that introduction...