We sometimes tend to think of design as what the project ultimately ends up looking like—the finished piece with all of the art and polish. But good design must begin from the very start of a project, during the early discussions and ideation. It’s even more important when it comes to web design because someone must be the constant champion...
A lesson in not counting your race cars before the engine starts. I’m a huge racing fan. Growing up, Memorial Day weekend was always celebrated by watching the Indianapolis 500. As an adult, I’ve only missed the “Greatest Spectacle in Racing” once and it’s because I was 39 weeks pregnant. Anyways, my love for motorsports rarely intersects with my interest...
I’m always amazed at the number of incredibly helpful digital tools and resources we have available at our fingertips. I recently asked the Willow team to share some of their favorite digital tools that they use on a regular basis and I learned about tons of new resources to add to my toolbox. I'm hoping you find this list helpful,...
Reaching your audience in the post-truth era of alternative facts One of my favorite marketing soothsayers is Rohit Barghava, a former Ogilvy exec-turned-bestselling-author, whose annual books on the latest marketing trends are consumed by more than a million readers. Each year, Rohit compiles a list of trends that he curates over the course of the year, based on a number...
We’ve all been there. You have a question so you take to search or social media to find the answer. Remind me, what did we do before Google when someone asked, “How much does a baby elephant weigh?” From Google and Yahoo to Facebook and Twitter, the way we find and exchange information has changed dramatically—even in the past decade....