*Not to be used for school reports. This is not a good resource for learning accurate information and is intended to be a misrepresentation of the English language. Please read responsibly. There is an epidemic happening today, and it’s happening all around us. It’s something that must be brought to the public eye, so that’s exactly what I...
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Marketing Insights and Information You Can Use
Client Service the Willow Way
Nothing is more important to the overall success of an agency than exceptional client service. An effective client service team is one of the most important marketing initiatives that an agency (or any organization for that matter) can undertake. Willow has created an agency culture we refer to as the Willow Way, and it drives our client service strategy. The...
I’m an Association—why Should I Worry About SEO?
Working with member-based organizations and trade associations is one of our specialties—and we love helping these groups spread their message. But we find many associations ignore one of the most powerful and cost-effective marketing tools out there: organic search. Improving traffic from search engines might seem unnecessary when your members already know your name. The truth is, people use Google,...
10 Ways You Know You Work at Willow Marketing
10 Ways You Know You Work at Willow Marketing By Caroline Patterson I had a mix of emotions running through me as I walked up to the doors of Willow Marketing on my first day. I was excited to start this new chapter of my life, but also nervous for the challenges and various tasks that I would be undertaking...
A Triple Win
Have you ever worked on a project and thought to yourself, “This just feels right”? I recently had this experience when working on a project for one of our clients at Willow. It was a rare moment when all the stars aligned. By stars, I mean my personal passions, Willow’s service offerings, and the client’s needs and desires. Our friends...