In a world where consumers are bombarded with a barrage of advertisements and marketing campaigns, what separates one brand from the other? How can brands connect with audiences on a deeper, more emotional level? The answer lies in the power of storytelling. Storytelling relies on building a narrative, allowing the audience to activate their whole brain. Using video, voice and...
2022 Association Communications Trends To Help You Better Connect With Members I recently had the opportunity to present at the Association Forum SIG Summit on how we can better connect with our members. When it comes to this topic, there will always be something new and exciting to talk about. Member expectations, communication trends, and tools are all changing rapidly,...
Over the past few years, marketers have weathered many changes – but one thing remains the same: Content is king. Brands and organizations are constantly working to maintain the churn to keep their website at the top of Google search, to share their insights on topics relevant and timely to their audience, and to be heard above the noise of...
Now that the days are dark and cold, all we want to do here at Willow Marketing is put on some holiday music and a festive apron and start baking. Peppermint cookies, gingerbread, or yule logs? Yes, please! There’s only one thing that makes us happier than whipping up a batch of mouth-watering holiday treats, and that’s marketing. Like baking,...
You’ve likely heard the adage “content is king (or queen)” from your marketing team, and it’s true. Content has the ruling power to connect and engage your audience in meaningful ways. Content creation doesn’t discriminate — no matter your company size, industry, or marketing strategy, your customers or members likely expect you to tell stories through photos, videos, images, and...