OK, let’s talk memes. Raise your hand if you saw the Bernie Sanders meme all over the internet. I can’t actually see you, but I know in my heart that your hand is held high. Trust me, mine is, too. Now raise your hand if you actually used the meme on your social channels. Maybe you didn’t actually use the...
Digital accessibility isn’t just good business in 2020 -- in many cases, it’s the law. The Americans with Disabilities Act (ADA) requires certain organizations to make accommodations for people with disabilities. This means web content must be accessible to the visually impaired, deaf users, and those who must navigate by voice, screen readers, or other assistive technologies. Maintaining an ADA-compliant...
What is the Hub and Spoke Content Strategy? The hub and spoke model is one you’re probably already using whether you realize it or not. The strategy goes like this: Know Your Audience First, you have to take into account your audience and their customer journey. What content will they find value in? Once you’ve got this part nailed down,...
Instead of another “how to deal with this situation that no one knows how to deal with” post flooding your feed, this is a post about not always having the answers. But having the bravery to keep showing up and talking — and the confidence in self to trust your honed instincts. For the first time since perhaps since 9/11,...
Communications in the time of COVID-19 is an unprecedented landscape. Brands and organizations are struggling to determine what value-added content they should share — and what will only add to the noise. Associations face some unique challenges in continuing to provide member services in the midst of a pandemic. To help, here are four tips to guide your communications during...