In the ever-evolving digital landscape, the impact of privacy laws on third-party cookies has become a focal point for businesses and organizations relying on web analytics to understand user behavior. As privacy concerns rise and regulations tighten, major players like Google Analytics are adapting to these changes, ushering in a new era with Google Analytics 4 (GA4). This transition signals...
By now we are all used to visiting websites and interacting with cookie consent pop-ups. You likely just click on the “accept all” and move about your browsing…unless you’re a marketer and you know better! A cookie ID is the identifier that is included within most cookies when set on a user's browser. It is a unique ID that allows...
Google Analytics 4 (or GA4) is the latest version of the Google Analytics platform. This powerful tool allows users to track and analyze website traffic and usage in order to gain valuable insights into customer behavior and preferences. To help you make the most of this powerful tool, here are the top ten things you should know about Google Analytics...
Overview: There are moments in agency life when we experience change that leaves everyone, including our clients, saying “Wow, this is new, so what does it mean for us?”. I would like to welcome you to another one of those times. What is this new change you may ask? Google Analytics 4 (GA4). Whether you’ve heard about it or not,...
2022 Association Communications Trends To Help You Better Connect With Members I recently had the opportunity to present at the Association Forum SIG Summit on how we can better connect with our members. When it comes to this topic, there will always be something new and exciting to talk about. Member expectations, communication trends, and tools are all changing rapidly,...