user experience

Use ‘Em, Don’t Abuse ‘Em

Tips to ensure your team has a great website user experience Imagine walking into a store, knowing what you want to find… and then turning the store upside down trying to locate it. If you went into Target to buy coffee, but the lights were all shut off, music was blaring over the sound system, and it turned out the...

The best email philosophy: What’s good for them is good for you

I’ve got a professional history with email. Which means I've got a history of seeing people roll their eyes when I talk about it. Email gets a bad rap because companies aren’t doing enough to ensure their content is useful and interesting to the subscriber. Companies can easily go overboard, blinded by the cost-effectiveness of email, and start to send...

Do You Have Trust Issues?

  How to manage and market your online reputation for better consumer relationships   Joan Jett didn’t give a &$%# about her bad reputation, but those of us in the business world don’t have the same luxury. Our reputation can draw customers in… or turn them off before we’ve even had a chance to prove ourselves. Our online reputation is...

Willow’s Favorite Digital Tools – May 2018 Edition

I’m always amazed at the number of incredibly helpful digital tools and resources we have available at our fingertips. I recently asked the Willow team to share some of their favorite digital tools that they use on a regular basis and I learned about tons of new resources to add to my toolbox. I'm hoping you find this list helpful,...

5 Simple Ways to Generate Helpful Content

We’ve all been there. You have a question so you take to search or social media to find the answer. Remind me, what did we do before Google when someone asked, “How much does a baby elephant weigh?” From Google and Yahoo to Facebook and Twitter, the way we find and exchange information has changed dramatically—even in the past decade....