Design Systems

When most people think about the design process, they might say it includes doodles, storyboards and big brainstorm sessions that result in fantastic, imaginative concepts. And in lots of cases, they’d be right. Design is a creative process -- but that doesn’t mean it's a free-for-all. The most effective designs adhere to a structure that allows it to be quickly...

Cookie-pocalypse: Google Chrome Eliminates Cookies

I’m excited to discuss one of my favorite topics ever ...Cookies! While I would love to sit here and debate chocolate chunk vs. old fashioned oatmeal raisin, the cookies we are discussing are wreaking havoc on more than just the Cookie Monster. Today’s widespread devastation is being caused by the coined “Cookie-pocalypse.” Goodbye, Cookies Google Chrome has announced they will...

Your Business’s Year in Review(s)

Make 2020 a success by being ready for changes coming from Google They say the clothes make the man. If that’s true, we can also say the reviews make the business. Like a crisp blazer (or a rumpled old t-shirt), reviews are often the first thing people see when searching for your business. And like clothing, customers use reviews to...

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Google Ad Grants and Your Non-Profit

The Easy-to-Get Grant Your Organization May Have Overlooked If you work at a non-profit, you may be overly familiar with the long, tedious grant-writing process. But many non-profit organizations are unaware of the great resources and perks Google offers 501(c)3 organizations — and of how simple it can be to take advantage! The Google for Nonprofits program offers a wide...

Google Search Update: E-A-T

Expertise, Authoritativeness, and Trustworthiness If you pay attention to your site's organic traffic and SEO (search engine optimization), you might have heard a new acronym being tossed around over the last year or so: E-A-T. Thanksgiving is just around the corner, but unfortunately, E-A-T has nothing to do with eating pumpkin pie (though I would argue that maybe we should...