Is your website working for you or against you?

1 in 5 relationships start online. This means first impressions are everything and, usually, the first impression is made based upon the website experience. Sites that don’t clearly communicate who an organization is or its mission and values tend to have high bounce rates. So how can associations use their websites to initiate strong, lasting relationships? The Importance of Your...

voice search microphone

Hey, Alexa…is Voice Search Here to Stay?

There are roughly 118 million smart speakers in American homes today. And, research shows that three out of five adults use voice search to find information on the internet. Many believe next year, half of all searches will have shifted from the keyboard to the microphone. I know this may be hard to believe, but take a moment to watch...

Best Practices for Blog Categories and Tags

How to ensure your blog taxonomies are SEO and user friendly When it comes to search engine optimization, having an active blog with useful content is one of the best strategies you can employ—but the way you organize that content matters. Used correctly, blog categories and tags can boost your search engine traffic, bringing in new visitors interested in the...

How To Conduct A Moderated Usability Test

If you’ve read our post on Getting Started with Usability Testing, you know it’s important to get user feedback on your new website or redesign before you make costly mistakes. Running a moderated usability test is one of the best ways to hear directly from your audience members. Usability testing can be scaled in many ways, but no matter how...

Getting Started with Usability Testing

Why User Testing Is Critical for Your New Website Launching a new website can be really exciting. Whether you’re doing a long-needed redesign or starting something completely new, you’re likely eager to put your company or organization’s best foot forward. You also probably have lots of ideas about the content you’ll need and the user experience that will work best...