Artificial Intelligence: The Real Deal for Data Management

Marketers discuss the future of smart data collection and interpretation   Sometimes you just want a Diet Coke. Sure, it’s made with artificial sweetener, but it’s still a soda. Plus, you can enjoy it guilt-free. In the same way, advances in AI marketing trends may be artificial, but they’re no less effective. You’ve already heard me introduce some ideas about...

email testing

The ABCs of A/B Testing

In my last job, I spent most of my days talking about email. Discussions about strategy and execution for Welcome Campaigns, Win-backs, Newsletters… you name it. A topic that came up frequently, no matter the type of email campaign, was A/B testing. In fact, clients’ interest in A/B testing was sometimes so high, the question of “What should we be...

Digital Compliance

Keyon here. I know “compliance” sounds like corporate jargon for “tedious, joy-sucking hassle” - and you’re not wrong - but in reality, it is key to keeping your website operational, and avoiding potential fines, lawsuits, and other nasty issues that could sideline your business. In today’s digital climate, there are three big compliance issues you need to know about: GDPR:...

user experience

Use ‘Em, Don’t Abuse ‘Em

Tips to ensure your team has a great website user experience Imagine walking into a store, knowing what you want to find… and then turning the store upside down trying to locate it. If you went into Target to buy coffee, but the lights were all shut off, music was blaring over the sound system, and it turned out the...

The best email philosophy: What’s good for them is good for you

I’ve got a professional history with email. Which means I've got a history of seeing people roll their eyes when I talk about it. Email gets a bad rap because companies aren’t doing enough to ensure their content is useful and interesting to the subscriber. Companies can easily go overboard, blinded by the cost-effectiveness of email, and start to send...