With zero-party data firmly in the driver’s seat of the trust economy, it’s more important than ever for you to think about how you engage your customers. If you're unfamiliar with zero-party data and its benefits, we suggest you start with our introductory article on the topic. If you're well-versed on the what and why of zero-party data, let's talk...
Those of us of a certain age likely remember the old infomercial tagline. The promise of “set it and forget it” is great in theory, but when it comes to marketing automation, it’s not quite so simple. And for associations, whose success hinges on the strength of their relationships...
We’ve all seen the pop-ups and modules announcing “this site uses cookies!” Around the time Google decided to kill the cookie (and other forms of third-party data tracking), digital marketers frantically started changing the way they collect customer information. Enter: Zero-Party Data According to TechCrunch, the latest buzzword in tech is “zero-party data.” Additionally, the elimination of third-party cookies in...
The world of paid media is quickly evolving to keep up with all of the new media opportunities available to consumers - streaming services, new social media platforms, retargeting, geotargeting, voice search. Along with these new advertising mediums, there is also a new way to go about placing media - programmatic. So what is programmatic advertising? Programmatic ad buying is...
Making the Most of Your Google Grants Account Okay, so you’ve followed our advice and applied for a Google Ad Grant—and your organization was accepted! Now what? Getting a free $10,000 to help promote your association sounds like a dream come true, but figuring out how to make the most of that money can be overwhelming. We’ve helped a number...