We all know screen time doesn’t end when the sun goes down. More and more hours in front of phones, laptops, and tablets can often mean eye strain, headaches, and even long-term vision changes. Cue dark mode: a display setting for user interfaces designed to provide an all-hours user experience without creating distracting excess light, and potentially, a reduction in...
“C” is for “cookie”... but “C” is also for “crime.” And this particular game of “CLUE” is a lot trickier to solve. No weapons, no bodies… just the premeditated murder of the third-party cookie. There are suspects, to be sure: Mr. Google. Madame Safari. Professor Chrome. And Ms. Firefox, to name a few. Each with motive and opportunity to off...
As we wave bon voyage to the whirlwind that was 2020 and settle into the new “normal” of 2021, it’s important to take some time and reflect on all of the changes last year brought to the world of digital marketing. This new, virtual normal isn’t going anywhere, and as a result, businesses have had to become more reliant on...
Recently, I had a shameful realization which confirmed, to my personal dismay, that even seasoned marketing professionals can lose touch with certain fundamentals. When I was in high school, I had the opportunity to take an IQ test, and when the administrator reported back on my number, my heart sank. Since I’m already airing some of my personal dirty laundry,...
Digital accessibility isn’t just good business in 2020 -- in many cases, it’s the law. The Americans with Disabilities Act (ADA) requires certain organizations to make accommodations for people with disabilities. This means web content must be accessible to the visually impaired, deaf users, and those who must navigate by voice, screen readers, or other assistive technologies. Maintaining an ADA-compliant...