You may have just read the first blog in this series, How to Hire an Agency: Insights from 17 Years of Agency Services for Associations. Now we’re ready to dive into the details of the best practices in hiring an agency to work with. We know this is a huge decision, and it isn’t one you should take lightly. After...
After close to two decades of working with associations, B2B brands and mission-based organizations, I’ve learned a few valuable lessons about how the relationship between client and agency is supposed to go. I’ve also learned that, like a lot of relationships, some are bound to go down in flames. Of course, that’s not what you want for your organization, which...
Having a positive relationship with your employees is important for sustaining a healthy work environment in your company. While work should be the priority, team-building activities allow for bonding opportunities and a chance to recharge. The following are team-building ideas, local to Indy, that you could consider for your next company outing: Community Volunteering Donating your time to help others...
The business case for personal connections Relationships are the lifeblood of any business, but often this critical fact gets lost in a haze of product or service-focused details. Neglecting to prioritize clients and their needs can spell trouble for even the most successful companies. In fact, the 2022 Global Consumer Trends report from Qualtrics (Nasdaq: XM) estimates that businesses stand to lose $4.7 billion...
As the holidays quickly approach, we likely find ourselves thinking about traditions, a blend of the old and the new. Sharing favorite seasonal practices with those who look forward to them every year, and oftentimes in the process, establishing new rituals, too. Marketers take a similar approach in their efforts to secure their share of consumers’ holiday shopping dollars by...