The Path to Good Client Service

A tale of two retail careers Long before they were directors at Willow Marketing, Sue Richardson and Lauren Littlefield both worked in retail, at the mall to be precise. And while they both know how to fold a three-quarter sleeve top and can remove a security tag like it’s nobody’s business, they never really considered how their time with The...

Putting DiSC Behavior Assessments to Use

Communication is the foundation of what I do here at Willow. Every day, I’m tasked with relating to our clients and engaging with them to be sure we’re doing our best to be open, humble and helpful partners. But since communication styles are as unique and individual as our DNA, it can be hard to know how to interact with...

New to the job? Spend your first 30 days making coffee.

In most instances, I think people consider a new employee’s first 30 days a time to learn. A time to absorb as much new information about processes, job duties, and new coworkers as possible. I’d agree with that perspective BUT offer an additional point of view… that the first 90 days is also one of your most significant opportunities to...

Shining the Light on Cara Bow, Graphic Designer at Willow

We sometimes tend to think of design as what the project ultimately ends up looking like—the finished piece with all of the art and polish. But good design must begin from the very start of a project, during the early discussions and ideation. It’s even more important when it comes to web design because someone must be the constant champion...