Our first Pulse Poll revealed interesting insights on the ways members view associations in the midst of the pandemic – specifically regarding work/life balance and how associations are meeting their members' needs at home. November Pulse Poll Questions and Results On a scale of 0-10, please rate the state of your work/life balance. 5.4 The average response of 5.4 indicates...
About two months ago, while building a scope of work for a project, a client asked why they needed in-depth interviews with their customers as part of the research deliverables. “We have a pretty clear vision for how our website needs to be updated. We have great relationships with our members so they send us feedback, and we’ve got years...
A couple of years ago, the National Association of Mutual Insurance Companies, or NAMIC as we know them, spotted a trend. It’s Claims Conference was under-attended in comparison with the association’s membership base. With over 700 member companies and each one having at least one person in claims, the NAMIC team thought they should be reaching at least half of...
Gen Z is quickly grabbing the attention of marketers - How do we recruit them? How do we get them to buy our product? How can we gain their influence on the purchase decisions of their parents? This generation has grown up with technology at their fingertips, is accustomed to immediate gratification, and is already communicating with people all across...
Marketers discuss the future of smart data collection and interpretation Sometimes you just want a Diet Coke. Sure, it’s made with artificial sweetener, but it’s still a soda. Plus, you can enjoy it guilt-free. In the same way, advances in AI marketing trends may be artificial, but they’re no less effective. You’ve already heard me introduce some ideas about...