In the dynamic landscape of association management, the rapid adoption of artificial intelligence (AI) presents unparalleled opportunities for innovation and efficiency, something that we all seek in our professional roles. As association executives, you are well aware of the transformative potential AI holds for member-based organizations. However, alongside these promises lie critical legal considerations that demand someone to be knowledgeable...
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Marketing Insights and Information You Can Use
7 Tips for Hiring an Agency for Your Association
You may have just read the first blog in this series, How to Hire an Agency: Insights from 17 Years of Agency Services for Associations. Now we’re ready to dive into the details of the best practices in hiring an agency to work with. We know this is a huge decision, and it isn’t one you should take lightly. After...
How to Hire an Agency: Insights from 17 Years of Agency Services for Associations
After close to two decades of working with associations, B2B brands and mission-based organizations, I’ve learned a few valuable lessons about how the relationship between client and agency is supposed to go. I’ve also learned that, like a lot of relationships, some are bound to go down in flames. Of course, that’s not what you want for your organization, which...
AI Artwork: Is there a place for it in Advertising?
As designers, we’re always trying to stay on top of all design trends around us. Some we may shrug off at first, but when you start to hear more and more about it, you start paying attention and curiosity falls over you. Within the last few months, AI-generated artwork and text is a trend that has been dominating the design...
Listen Up! How What We Hear Can Cultivate Creativity – And Power Productivity
As the pandemic drags on, are you finding it a little more difficult to summon your muse? While some artists, writers, musicians, and other creative folks are using their socially distanced time to churn out new projects or try things they’ve not had time to attempt in the past, many others are struggling. Stress and anxiety can have a real,...