Back in July, I asked the question, “Did you pivot your event strategy?” Since then, I’ve used the word “pivot” about 10 dozen times, paced my living room floor pondering this new virtual event space, tripped over my cat in the process, and eventually landed on a new question: “How can your event create a different kind of revenue?” Not...
As we wave bon voyage to the whirlwind that was 2020 and settle into the new “normal” of 2021, it’s important to take some time and reflect on all of the changes last year brought to the world of digital marketing. This new, virtual normal isn’t going anywhere, and as a result, businesses have had to become more reliant on...
About two months ago, while building a scope of work for a project, a client asked why they needed in-depth interviews with their customers as part of the research deliverables. “We have a pretty clear vision for how our website needs to be updated. We have great relationships with our members so they send us feedback, and we’ve got years...
"He’s AFK." "Pink is Sus." "He’s such a n00b." "I’m lagging so bad!" "GG!" Are you picking up what I’m putting down? If so, you’re probably a fellow “gamer” … or live with one! I have the benefit of living with a 12-year old son who has introduced me to the incredible world of gaming. And I must admit, I’m...
The COVID-19 pandemic has changed the way people are doing business across the board. Public relations and media relations have been impacted in major ways, too: For example, many journalists now work from home. Arguably, this should make all of us more accessible and easier to reach, but we’ve found the opposite is true: Office phones are now auto forwarded...