What’s the Big Deal with First-Party Data? Do any of the following statements describe your organization? "We want to create brand awareness." "We want to create brand loyalty." "We want to generate leads, and we want to run multi-channel campaigns." If you answered yes, first-party data needs to be a focus of conversations. According to eMarketer, 85% of U.S. marketers...
The COVID-19 pandemic has changed the way people are doing business across the board. Public relations and media relations have been impacted in major ways, too: For example, many journalists now work from home. Arguably, this should make all of us more accessible and easier to reach, but we’ve found the opposite is true: Office phones are now auto forwarded...
This post was written by our 2020 Summer Intern Hannah Salsbery at the conclusion of her internship in August 2020. I was devastated when I found out the rest of my semester would be online. I went into panic mode, wondering what would happen with my classes, moving out of my dorm room, and what I would end up doing...
Not long ago, my seventy-two year old step mom told me she’d developed, and was managing, my father’s business website. A retired romance languages professor, she’d done the research, used a templated site builder, and learned the basics of CMS (Content Management System) administration. Why am I telling you this? If a retired romance languages professor can teach herself basic...
In the last 4 months how many times have you said or heard the word PIVOT when talking about a conference or convention? And how many times did the image of Ross Gellar and a couch pop up in your mind? Lately I’ve gotten used to running full steam ahead on a project only to abruptly stop … and pivot. ...