When most people think about the design process, they might say it includes doodles, storyboards and big brainstorm sessions that result in fantastic, imaginative concepts. And in lots of cases, they’d be right. Design is a creative process -- but that doesn’t mean it's a free-for-all. The most effective designs adhere to a structure that allows it to be quickly...
We’ll be sharing a monthly list of our favorite things - tools, resources, books, etc. that we find helpful in the ever-evolving and super cool world of marketing. This month we’re sharing a list of the email subscriptions we like. These are the emails that we read EVERY time they come in our inbox. We look forward to opening them...
I’m excited to discuss one of my favorite topics ever ...Cookies! While I would love to sit here and debate chocolate chunk vs. old fashioned oatmeal raisin, the cookies we are discussing are wreaking havoc on more than just the Cookie Monster. Today’s widespread devastation is being caused by the coined “Cookie-pocalypse.” Goodbye, Cookies Google Chrome has announced they will...
If creating a content strategy was one of your 2020 goals, you’re not alone. Many marketers have prioritized content on their to-do list for the new year. But like most strategic endeavors, research is an important first step. Before you jump in on creating a plan, you need to ask a few questions to help point your content strategy in...
Friend: “What are your goals for the new year?” Me: *panic settles in as I realize that I haven’t created the space to think about my goals or what I want my new year to look like, thus setting me behind everyone else and painting me a schmuck* Me: “Uh, I don’t know yet!” Setting Goals Can Be Difficult...