We pride ourselves on having a culture of continuous improvement and growth. We always want to be better and learn something new! So we encourage our team to read (or listen!) to something new regularly. We like to mix it up too – between personal and professional development, girl power and leadership, fiction and non-fiction. And we’re pretty passionate when...
Are you registered to vote? In our wacky world of politics it’s important for everyone to make sure their voice is heard. And even more so today, with the bizarreness of everything from Kanye to Kavenaugh, we see a public push for people to vote. Rohit Bhargava wrote in his book “Non-Obvious 2018 Edition: How To Predict Trends And Win The...
One of our Digital Team’s favorite things to do is dig around in a site’s Google Analytics account, finding takeaways that can help our clients better meet their business goals. Understanding your visitors’ behavior can help you not only diagnose what parts of your marketing strategy are working (and which aren’t), but it can also give you insights into how...
Better U: Google Analytics 101 Here’s a question for you: How often do you look at your site’s Google Analytics account? Unless you’re a data guru, the answer is probably “not often enough.” Analytics is an incredibly useful (and free!) tool that can seem overwhelming—that’s why we’ve put together some key takeaways and resources to help you get more out...
Measuring ROI and the Value of a Lead When calculating your marketing ROI and making decisions on how to spend your budget, it’s crucial to understand the value of the leads you generate. If you know the monetary value of a lead, then you can quantify your content development and marketing efforts in a tangible and real way. This information...