For the past year, we’ve been getting in touch with our inner client, turning our process on ourselves, and watching who we are as a brand unfold. We’re not gonna lie. It’s a little nerve-racking sitting on the client side of the table with giddy anticipation, both excited and uncertain of how it will all turn out. We had forgotten...
Email marketing has been around for a while and it's evolved quite a bit from its humble batch and blast beginnings. Take for example the need for and creation of the CAN-SPAM Act, to protect consumers and provide critical guidelines for marketers to adhere to when developing campaigns. Now, with the mass adoption of wearable technology, smartphones, and tablets, the...
In the timeless classic The Merchant of Venice, Shakespeare famously wrote, “All that glitters is not gold.” I’ve always considered those fairly solid words to live by as far as life advice pulled from a 400-year-old play is concerned. But then again, when Shakespeare penned those words, I doubt he’d ever met anyone like Maggie. Because Bill, let me tell...
Changing Your Name? Make Sure You’re Preserving Your Search Traffic When reviewing Analytics, we consistently find that brand name searches are the most common way people find our clients online. That makes changing your name a scary prospect, even when you know it’s the best decision for your business or organization. Will people know who you are, and will they...
If Black Friday and Cyber Monday left you with empty pockets on Giving Tuesday, you might be thinking you’ve got nothing left to give. Not so! Here are 10 ways you can give any day of the week! We suggest you start today. 1. Give a hug… A real hug, not one of those pat on the back, buck...