I often think of marketing as a huge umbrella that encompasses everything from customer acquisition, to customer retention and loyalty. Under that umbrella are elements of a broader, overarching strategy that include creative design, copywriting, event planning, website and email campaign development, and so on. However, there’s one piece of the marketing puzzle that is often left out. Maybe it’s...
Blog
Marketing Insights and Information You Can Use
Capturing Interest at the Micro-level
Capturing Interest at the Micro-level By Steve Hall As search marketers, we’re often tasked with putting ourselves “in the shoes” of our customers. Thinking about the needs and desires of a particular customer at any point along their journey can be a little tricky. For any given search query, you could be reaching a person at...
Common SEO Problems
Common SEO Problems By Haley Kuehl There are many factors that can impact your visibility in search engines, from the technical setup of your website to the ways other people reference your brand online. But while search engine optimization (SEO) can be complicated, some issues are easier to deal with than others – and sometimes small fixes can make the...
How to Engage and Train Creative Warriors From Afar
Every day, we work with marketing and membership teams from fraternities and sororities, nonprofits, and membership associations. One thing they seem to have in common is that their teams are small and spread thin. While we pride ourselves on being an extension of our client’s team, it still often falls on committees and volunteers to execute on the plans and...
Event Marketing
I love a good party. I mean, who doesn’t? The friends, the food, the laughter... the window-rattling karaoke—or is that just me? Anyway, parties are the best, but the after-party... man, what a let-down. There’s a pile of dishes covering the kitchen counter, half-empty glasses leaving water marks all over your vintage coffee table, and the dog is on the...