The world of paid media is quickly evolving to keep up with all of the new media opportunities available to consumers - streaming services, new social media platforms, retargeting, geotargeting, voice search. Along with these new advertising mediums, there is also a new way to go about placing media - programmatic. So what is programmatic advertising? Programmatic ad buying is...
Making the Most of Your Google Grants Account Okay, so you’ve followed our advice and applied for a Google Ad Grant—and your organization was accepted! Now what? Getting a free $10,000 to help promote your association sounds like a dream come true, but figuring out how to make the most of that money can be overwhelming. We’ve helped a number...
Branding can be an overwhelming process – but it's even more challenging when it feels like you and your creative team aren’t even speaking the same language! From RGB, to CMYK, to PMS, discussions about color systems can sound a bit like alphabet soup. To help, we’ve created a simple guide to shed light on all the most important terms,...
A year ago, we saw the world change before our eyes. Grocery stores had lines wrapping around the building, guest rooms became offices (and school rooms), girls’ night out moved to the Houseparty app — and in-person conferences became virtual conferences. Well, now it’s the summer of 2021, and the world is shifting again. You can now go back to...
Instagram will be making a lot of changes in the coming months, including moving away from its initial focus on sharing images. The impetus for this shift comes after much research on why and how people are using the app. The number one reason? To be entertained. Based on its research, Instagram has decided to shift focus to a few main...