Happy 10 Year Anniversary, Kim!

She was young. Only a couple of years out of school, but smart and driven. As President of the American Marketing Association, I needed someone on the board to serve as VP of Collegiate Affairs. Someone who would really kick-start efforts. And she did just that. Within a year, she helped to revitalize or initiate several collegiate chapters for us resulting...

Hello From The Whiteside: Employee Spotlight On Keyon Whiteside

I’ve come to realize that no matter where you go or what career you have, every job has similar types of people. The quiet one. The office mom. The veteran. And a type I can only label as “the character.” Now, the character is someone who, through his or her unique, ineffable personality, manages to seamlessly lighten the mood, is...

5 Tips for Building a Successful Facebook Campaign

Brands are turning to Facebook to enhance their brand recognition with target audiences. One of the main reasons for this approach is because of Facebook’s detailed audience targeting. Detailed audience targeting allows you to find the specific audiences that will most identify with your brand and interact with your page and/or posts. Audience details include geographic location, demographics, interests, and...

Following The Process: Agency Operations

When thinking about the operations of an agency, I can't help but think about how it (eerily) mirrors my morning ritual/routine to get my two little ones out the door.   Both require a thoughtful plan of attack, a defined process, teamwork, ample patience and the ability to deviate from the pre-defined plan of attack when variables (and there will...