Google Analytics 4 (or GA4) is the latest version of the Google Analytics platform. This powerful tool allows users to track and analyze website traffic and usage in order to gain valuable insights into customer behavior and preferences. To help you make the most of this powerful tool, here are the top ten things you should know about Google Analytics...
Having a positive relationship with your employees is important for sustaining a healthy work environment in your company. While work should be the priority, team-building activities allow for bonding opportunities and a chance to recharge. The following are team-building ideas, local to Indy, that you could consider for your next company outing: Community Volunteering Donating your time to help others...
Overview: There are moments in agency life when we experience change that leaves everyone, including our clients, saying “Wow, this is new, so what does it mean for us?”. I would like to welcome you to another one of those times. What is this new change you may ask? Google Analytics 4 (GA4). Whether you’ve heard about it or not,...
As designers, we’re always trying to stay on top of all design trends around us. Some we may shrug off at first, but when you start to hear more and more about it, you start paying attention and curiosity falls over you. Within the last few months, AI-generated artwork and text is a trend that has been dominating the design...
The business case for personal connections Relationships are the lifeblood of any business, but often this critical fact gets lost in a haze of product or service-focused details. Neglecting to prioritize clients and their needs can spell trouble for even the most successful companies. In fact, the 2022 Global Consumer Trends report from Qualtrics (Nasdaq: XM) estimates that businesses stand to lose $4.7 billion...