Last month, I was honored to present to association professionals at ASAE19, in a session I co-led with Hilde Marnul from the Board of Certification for Emergency Nursing. I consider Hilde and her organization as a client, a friend, and a rebranding success story. But the prospect of rebranding can be a daunting challenge to many organizations. Some don’t understand...
If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...
Companies use core values to help define their culture and give weight to their brand. But for too many businesses, core values are nothing more than a collection of empty, hollow words. No more! This blog post and tools are here to help you bolster your business with values that add meaning to your brand. Your brand values should help to...
“Companies use core values to help define their culture and give weight to their brand. But for too many businesses, core values are nothing more than a collection of empty, hollow words.” I overheard this statement during a presentation at the February ADVISA Inspire Conference, and it stopped me in my tracks. Brand values aren’t just words you believe in....
When you’re searching for a new product or service, where do you go to learn more about them? Let’s assume you’ve already looked through the website, maybe even opted-in to their email communications or requested a whitepaper or ebook. The natural next step is to discover whether or not the company has worked with an organization like yours (or a...