"He’s AFK." "Pink is Sus." "He’s such a n00b." "I’m lagging so bad!" "GG!" Are you picking up what I’m putting down? If so, you’re probably a fellow “gamer” … or live with one! I have the benefit of living with a 12-year old son who has introduced me to the incredible world of gaming. And I must admit, I’m...
One of the most impactful Google changes in recent years has been the increased usage of schema markup. Schema what? If you’re an avid Willow blog reader, you might remember last year’s post on Expanded Google Listings, where we talked about ways you can get your brand or organization more exposure in Google results—including the use of schema. But if...
What’s the Big Deal with First-Party Data? Do any of the following statements describe your organization? "We want to create brand awareness." "We want to create brand loyalty." "We want to generate leads, and we want to run multi-channel campaigns." If you answered yes, first-party data needs to be a focus of conversations. According to eMarketer, 85% of U.S. marketers...
Not long ago, my seventy-two year old step mom told me she’d developed, and was managing, my father’s business website. A retired romance languages professor, she’d done the research, used a templated site builder, and learned the basics of CMS (Content Management System) administration. Why am I telling you this? If a retired romance languages professor can teach herself basic...
What is the Hub and Spoke Content Strategy? The hub and spoke model is one you’re probably already using whether you realize it or not. The strategy goes like this: Know Your Audience First, you have to take into account your audience and their customer journey. What content will they find value in? Once you’ve got this part nailed down,...