When our company was an agency of only eight, we decided it was important to always share what was in our heads with everyone at the table. This openness is one of our values, and is still at the heart of everything we do at Willow today. But as we grew to a team of nearly 20, it became harder...
Some days, social media can feel like a struggle. You spend time creating relevant and original content, crafting the perfect caption, picking high-performing (and not shadowbanned) hashtags -- and despite all your best efforts... your post flops. Maybe it doesn’t get as many likes as you thought it deserved, or your audience doesn’t engage as you’d hoped -- whether that...
As an established regular on the association conference circuit, there are a lot of things I miss about the bygone days of in-person events. Dynamic speakers, lively discussions, handshakes, and business card exchanges. But one of the things I miss MOST is the laughter. Getting a group of enthusiastic, like-minded professionals in the same space is almost always guaranteed to...
The world doesn’t work the way it used to… literally. For years, digital nomads, freelancers, and independent contractors have been predicting the rise of remote work, but as HubSpot points out in its 2020 Remote Work Report, there’s a key difference between traditional remote work and working remotely. Remote work is a lifestyle usually adopted by choice. Working remotely was...
“C” is for “cookie”... but “C” is also for “crime.” And this particular game of “CLUE” is a lot trickier to solve. No weapons, no bodies… just the premeditated murder of the third-party cookie. There are suspects, to be sure: Mr. Google. Madame Safari. Professor Chrome. And Ms. Firefox, to name a few. Each with motive and opportunity to off...