Make 2020 a success by being ready for changes coming from Google They say the clothes make the man. If that’s true, we can also say the reviews make the business. Like a crisp blazer (or a rumpled old t-shirt), reviews are often the first thing people see when searching for your business. And like clothing, customers use reviews to...
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The New Black in Branding
The new fashionable thing. The term references black as a perpetually fashionable color and is typically used in the statement "(something) is the new black”…as in “Orange is the New Black” the hit series on Netflix. While most marketers are looking for the next, next, we’re taking a look backwards as we start the new year. Because, we know that...
Three Red Flags That Signal You Need a Content Strategy in 2020
Content is all around us -- as consumers, we are absolutely inundated with it. From blogs, to social media posts, to online ads and beyond, there is so much content available to us, even the most important messaging can get lost in the noise. As marketers, the best way to make sure our message is heard is to create and...
Create A Winning Hourly Employee Recruiting Strategy
Hourly Employee Recruitment Marketing Is Hot Think recruiting hourly employees is only a topic for your HR department? Think again. It’s become a hot topic in marketing circles with articles and blog posts like Recruiting Ideas for Hourly Employees and The Best Recruiting Strategies For Sourcing and Hiring Hourly Employees. Low unemployment rates have made it a challenge for companies...
Variable Logos: The “How To” Behind This Design Concept
A Concept with Options In a society that is ever-expanding to embrace the ideology of “made to order,” the concept of “one-size-fits-all” is quickly becoming a thing of the past. One industry trend in particular that is quickly gaining traction across the branding field is the use of variable logos. Why limit an organization to a single homogeneous emblem, when...